What is UI & UX?

• UX stands for User Experience.
• UI stands for User Interface.
• UX is all about making a product functional and useful, on the other hand, UI is making a product beautiful and interactive. UI includes layout, size, color animation part, and present that with your creative thought process.

UI

The job of a UI designer is to take all of the market research and prototypes provided by UX designers to create attractive visual layouts that are responsive and guiding. The following tasks fall under the realm of UI design:

• Guiding Users Through Visual Storytelling
• Graphics and Animation Development
• Responsive Software Design

Elements of UI and UX Design

Customer and Competitor Analysis. The crucial first step to any creative job is knowing your audience. UX designers collect and analyze data to figure out what their users want. They also look at what other companies are doing to determine which web design features are most effective at converting potential leads.

Performance Optimization

Apart from the structure of an application, the performance of an application is also important when discussing user experience. Implementing strategies to improve the perceived performance, as well as actual performance, are both necessary. Otherwise, many users may not even be able to get to navigate through the application or website due to slow load times which leads to bounces.

A Better Understanding

UX is how the application responds to our commands and gives results to our clicks and queries. It is how well the application functions and responds to the consumers’ needs.

Wireframing and Prototyping

UX designers provide prototypes for UI designers to build upon. This process always involves a lot of testing and iterations.

The Benefits of a Great Integration

Powerful user interfaces like Google.com can translate into more than just millions of page visits a day, it will translate into a great user experience and in the long run more revenue, simply because you have a positive disposition about your user experience with the Google brand. So when they release new software like their own browser or their own smartphones, you’re more inclined to indulge and support those products and services just off the strength that you feel you can rely on them to give you a great user experience. And this trust from your customers can turn you into the biggest and richest organization of this generation which can be profitable for years to come.

Why it’s important for website and apps design?

The UX/UI Design of the application improves the user experience and customer satisfaction that ultimately helps increase the number of users of the specific application. The UI and UX Design help to win the consumers’ confidence and make them use your application or website providing them what they are looking for.

Your company’s online presence and website/application are very important for the user (target customer). If apps and websites are hard to use or not user-friendly then it will impact the user which is ultimately potential customers.

We design a professional User interface and user experience prototype to see how your customer feels comfortable and confident while using your apps and website before it’s being published.