Brand Strategy & Design

We implement the strategy by resourcing and producing the tactical things that will give you the best chance of achieving your goals. Designing is a pathway from solving problems to solutions:

• Using the Brand Guidelines and Brand DNA as a guide, oversee and implement brand touch points, such as campaign, email, website, store collateral, bags/tags/packaging, external experiential, and advertising opportunities
• Develop brand and product marketing strategy. Initial creation of the brand ‘voice’ and a creative brand strategy, coupled with the continual nurturing and evolution of the brand
• Manage all creative elements and provide direction on the visual artwork for all website content, EDM’s and other online content including fonts, layouts and copy
• Creation of concept ideas around new product launches, internal and external opportunities (in store promo, social media, viral marketing) collaborations for product/design, POS signage, workbooks, and packaging.
• Photo shoots, casting, schedules and other related work
• Continually review and challenge areas for improvement for the seasonal campaign and shoots – models, concepts, and styling ensuring that we are researching best practice locally and global